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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Nov 3, 2021

This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand.

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Episode links:

The Marcom Society

Getir sues media agency for not placing enough ads

Why you need negative reviews

SMC episode 164:

Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’

Brands react to Facebook’s name change to Meta – part 1

Brands react to Facebook’s name change to Meta – part 2