SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

episode 7: content is king

Sep 24, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss content vs. traditional advertising, how to target prospective parents, the value of a logo to a brand and is Google a platform for piracy?

episode 6: email open rates

Sep 10, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss ideal email open rates, the end of Google Authorship, content creation with consumers in mind, an outdoor advertising failure and what is wrong with your website?