SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

episode 10: interview with Alexandra Smith - school stories of media interest

Oct 28, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Alexandra Smith, Sydney Morning Herald Education Editor.

episode 9: pitching to the media

Oct 22, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a brand-led reinvention of education, pitching stories to the media, job descriptions for school marketers, creative video content and is your school newsletter...

episode 8: website load times

Oct 8, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website load time, developments in Australian public education, sales and schools and do silver bullets ever work?