Apr 29, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

Apr 22, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Professor Luke Connolly from The University of Queensland and Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA),...

Apr 15, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether schools are education retailers; live streaming on mobile phones; enrolment issues; CareFlight’s website; and why school marketers do what they...

Apr 15, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the...

Apr 1, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five tips for email communications; a change to Google’s search algorithm; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and are...