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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Jun 24, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art; marketing lessons from Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for...


Jun 17, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.


Jun 10, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of...


Jun 3, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new US school comparison website schoolie.com.