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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Jul 22, 2015

 

In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked...


Jul 8, 2015

 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video...


Jul 1, 2015

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to discuss the school’s success with direct marketing that was highlighted in the...