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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2015
  3. 10

episode 45: reconnecting with website visitors

Oct 28, 2015

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked...

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episode 44: key takeaways from CMI’s 2015 Content Marketing Report

Oct 14, 2015

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice....

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