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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Nov 25, 2015

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for...


Nov 11, 2015

In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing question looks at managing reputation risk....