SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

episode 49: interview with Matt Church – thought leadership

Dec 23, 2015

In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year and is also an author, leadership consultant, and a passionate thought leader.

Brad begins the interview by asking Matt in a world that is full of exceptional leaders and...

episode 48: why good infographics work for schools

Dec 9, 2015

In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school...