Dec 21, 2016

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in...

Dec 7, 2016

Brad and Scully discuss the concept of schools having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new year. They also suggest six questions to consider before drafting your 2017 marketing plan. This episode’s commonly asked...

Nov 30, 2016

Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in schools and how it differs to retail mystery shopping. In addition, they examine the company’s experience with academic...

Nov 23, 2016

Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors. This episode’s commonly asked school marketing question looks at five ways marketing analytics is broken and how to fix it. This week’s...

Nov 9, 2016

Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their...