SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

episode 51: private versus public education: what you need to know

Jan 20, 2016

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools.

This week’s...

episode 50: the facts of the private vs public school debate

Jan 6, 2016

In this special episode of SMC, Brad speaks with Professor Luke Connolly from The University of Queensland about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money. This issue is vitally important for Principals, School...