SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

82: making a school video

Oct 26, 2016

Brad and Scully discuss news that Victorian principals have been given a warning about leaking students’ exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to consider when making a school video. This episode’s commonly asked school...

81: produce a successful school event

Oct 12, 2016

Brad and Scully discuss the most annoying things brands do on social media. In addition, they examine the possibility of podcasters abandoning Apple; and why marketers are creating too many blog posts. This episode’s commonly asked school marketing question looks at how to produce a successful school event....