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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2016
  3. 11

86: interview with Jonathan Winchester – mystery shopping in schools

Nov 30, 2016

Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in schools and how it differs to retail mystery shopping. In addition, they examine the company’s experience with academic...

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85: how to make more people subscribe to your blog

Nov 23, 2016

Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors. This episode’s commonly asked school marketing question looks at five ways marketing analytics is broken and how to fix it. This week’s...

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84: the effective use of Facebook video

Nov 9, 2016

Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their...

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83: interview with Howard Behar – servant leadership in business

Nov 2, 2016

Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business. In addition, they examine the idea that servant leadership is a full-time position not a case by case thought process....

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