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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2017
  3. 04

103: interview with Adam Marshall – the role of media buying

Apr 26, 2017

Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the role of media buying and how it works. Adam then explains the difference between the media buying process and the media planning process. He also talks about the importance...

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102: the optimum length for copy

Apr 19, 2017

Brad and Scully discuss the role of social media in internal communications; and YouTube’s  10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social...

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101: interview with Brendan Schneider – roles of marketers within schools

Apr 12, 2017

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of...

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100: the effectiveness of newsletters

Apr 5, 2017

In our one hundredth episode special, Brad and Scully discuss the Youtube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They also consider mobile applications in the post app era. In celebration of our one hundredth episode, Brad and Scully...

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