SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

130: social media benchmarks

Apr 18, 2018

Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian Lawrence, imageseven Account Manager – the final part in the WordPress interview trilogy. This...

129: hashtags on Instagram

Apr 5, 2018

Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview...