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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2018
  3. 05

133: guiding prospects to your existing content

May 30, 2018

Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your prospects to your existing content; and why traditional marketing team structure needs to be...

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132: 10 types of video

May 16, 2018

Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad and Scully interview imageseven Account Manager, Emily Newman, on how to select the best image. This week’s...

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131: driving Instagram leads

May 2, 2018

Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven account manager, Charlie Maughan, on how to brief...

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