Dec 11, 2019

In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020.

Episode links:

Top Marketing Trends for 2020

Nov 27, 2019

In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising,  internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the...

Nov 13, 2019

In this episode, Charlie, Rita and Jose talk about Facebook’s new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, ‘How do you know when you need a rebrand?’ The Question of the Week focuses on the type of content school marketers...

Oct 30, 2019

In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your...

Oct 16, 2019

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search...