Preview Mode Links will not work in preview mode

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2019
  3. 02

150: celebrating a major SMC milestone

Feb 20, 2019

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related...

Read More

149: importance of social media policies in schools

Feb 6, 2019

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media is the preferred news source in the US. This week’s school marketing...

Read More