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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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  2. 2014
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episode 3: the impact of mobile

Jul 30, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the shift towards owned media channels and in-house content creation, the growth of mobile usage and advertising, the opportunity to enhance digital content and tips...

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episode 2: content marketing rules

Jul 16, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the growth of content marketing, the big shift in internet usage from PC to mobile, the controversial Facebook psychological experiment and answer what is the...

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episode 1: facebook's organic reach

Jul 9, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss declining Facebook organic reach, customer service and how school marketing differs from...

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