Aug 19, 2015
In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works....
Aug 11, 2015
In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools.
This week’s...
Aug 5, 2015
In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school...