SMC: School Marketing and Communications

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing

Dec 6, 2023

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age...

213: Fantastic surveys and where to find them

Nov 1, 2023

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and...

212: Preparing your best media plan, and do you have a 'clustomer' problem?

Oct 4, 2023

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing...

211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup

Sep 6, 2023

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes...

210: Perfect publications, Twitter or Threads and marketing to the mind’s eye

Aug 2, 2023

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn

Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The...