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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. All Episodes
  2. 2016
  3. 05

65: the single most powerful marketing tool

May 25, 2016

Brad and Scully discuss 4 secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a good way to collect information. This episode’s commonly asked school marketing question looks at how word of mouth advertising...

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64: interview with Mark McCrindle – how Australia’s transformation impacts schools

May 18, 2016

Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation’, Mark stated that Australia is currently in a decade where society altogether alters – an occurrence that...

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63: simplify your website forms

May 11, 2016

In episode 63, Brad and Scully discuss the trend of social networking moving away from mass connection to the local market. In addition, they examine the top 10 recommendations for website form usability; and how virtual reality will change business as we know it. This episode’s commonly asked school marketing...

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