Oct 18, 2017
Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big impact; and how to know when to adopt new marketing technology. Brad and Scully interview John ‘Jiggles’ Igglesden,...
Oct 4, 2017
Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the open; and some effective suggestions for promoting your e-book. This week’s school marketing example: The excellent use of...