SMC: School Marketing and Communications

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

159: tacking sport in school marketing

Jun 26, 2019

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of...

158: programmatic advertising

Jun 12, 2019

In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools...