SMC: School Marketing and Communications

Preview Mode Links will not work in preview mode

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

episode 5: big picture websites

Aug 27, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website content and SEO, the growth of native advertising in Australia, the ideal length of video content, a contentious university website design and the...

episode 4: research based content

Aug 13, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully interview Neil McWhannell - CEO of Educate Plus, discuss the value of research based content, native advertising, the return of the postcard as an advertising tool and should...