Dec 23, 2015

In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year and is also an author, leadership consultant, and a passionate thought leader.

Brad begins the interview by asking Matt in a world that is full of exceptional leaders and...

Dec 9, 2015

In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school...

Nov 25, 2015

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for...

Nov 11, 2015

In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing question looks at managing reputation risk....

Oct 28, 2015

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked...