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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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  2. 109: current content marketing trends

109: current content marketing trends

Jun 28, 2017

Brad and Scully discuss current content marketing trends. In addition, they examine marketing content audits; and the latest martech trends to consider. Brad and Scully interview imageseven Creative Manager, Hayley Emmett on the importance of the brief. This week’s school marketing example: using content for departments other than marketing. The rants and raves segment looks at serendipity in the predictable world of digital marketing.