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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Jul 24, 2019

In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the Week, Charlie, Rita and Clare discuss experiential marketing and activations and how to leverage them for your school. In the Rants and Raves segment, the hosts share their thoughts on social media and mental health.

Episode links:

Instagram will soon begin hiding the number of likes on posts
https://www.imageseven.com.au/how-to-choose-a-printing-supplier-podcast/

Instagram is now hiding the number of 'likes' on posts for all Australian users
https://www.abc.net.au/triplej/programs/hack/instagram-hiding-likes/11318748?fbclid=IwAR3RmiqolI6qF89OK4W1MOIyFcJUAiPk_QuG__bT8rJDjYksjqSLcNxxTcw

Good riddance to Instagram likes: Now brands can focus on real marketing
https://mumbrella.com.au/good-riddance-to-instagram-likes-now-brands-can-focus-on-real-marketing-589727

Visit SCAD using virtual reality
https://www.youtube.com/watch?v=xBCAbxbpTm4&feature=youtu.be

Social media and mental health: 6 survival tips for social media managers
https://blog.iconosquare.com/social-media-and-mental-health