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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Nov 9, 2020

In this bumper social media episode, Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches.

Episode links:

Marketing Mag – Generational Marketing – market for temperament, not demographic https://www.marketingmag.com.au/hubs-c/opinion-the-fallacies-of-generational-labelling-marketing-for-temperament-not-demographic/

The Marcom Society

https://marcomsociety.org/join-now-australia