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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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  2. 195: Google Analytics updates and a new way to buy out-of-home advertising

195: Google Analytics updates and a new way to buy out-of-home advertising

Apr 6, 2022

Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving.

Episode links:

Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4

Time to get ready for your Google Analytics 4 Migration

CAASie

University of Nottingham launches Micro Prospectus to cut paper waste

 

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