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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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  2. 212: Preparing your best media plan, and do you have a 'clustomer' problem?

212: Preparing your best media plan, and do you have a 'clustomer' problem?

Oct 4, 2023

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be

MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help

Got more questions for Charlie and Rita? You can ask them via the following:

·        Email: smc@imageseven.com.au

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