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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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  2. episode 28: interview with Mark McCrindle - why parents buy schools

episode 28: interview with Mark McCrindle - why parents buy schools

May 6, 2015

 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews award-winning social researcher and best-selling author Mark McCrindle about the future of education, why parents choose Catholic or independent school education, and values that parents seek when making a decision about a school.