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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

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episode 15: content is key to engagement

Dec 3, 2014

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how content is key to engagement, the announcement of Facebook’s restriction on brand reach, questions a principal wishes a marketer could answer without needing to ask and what a marketing team learnt from their failed marketing campaign.